mcdonald obervatory stargazing traffic

Photo credits: Hosek, IYA

About StarDate Radio

StarDate Radio and sister program Universo (Spanish language) are daily two minute astronomy and science radio features produced by The University of Texas at Austin McDonald Observatory.

Programs highlight interesting current and historical events or objects in the night sky, with details on the underlying science and related topics.

StarDate explains the life cycle of stars and distant galaxies. It recounts tales of ancient skylore and alerts listeners to future space missions that will increase our knowledge of the universe.

Designed to be sponsored and underwritten locally or nationally, the program format allows insertion of sponsored messages as intros or outros. StarDate has been broadcast nationally for 31 years and Universo has been broadcast both nationally and internationally for 14 years.


Demographics USA
(Source: Qualitative - Scarborough/Qualitap 2006; Quantitative - Tapscan/Arbitron 4 book avg 2006-2008, Adults 18+)

34% of listeners have annual household incomes over $75,000. Nearly 17% of WBFO listeners have annual household incomes over $100,000. Listeners are 13% more likely than the average adult to have a household income of $100,000 or more.

40% of listeners are white collar professionals and are business decision makers. Listeners are 18% more likely than the average adult to be self-employed. 23% of listeners are retired.

More than 20% of listeners have attained a post graduate degree.

45% is female and 55% is male.

49% of public radio's audience is between the ages of 25 and 54.